Andy McPartland — Fingerhut

ABOUT

Fingerhut, a staple of the retail landscape since 1948, began transitioning from catalog to online sales upon the invention of the Internet. Due to tight industry regulations, every word in our marketing collateral was heavily scrutinized, which required a deft touch when writing copy. In addition to digital work for Fingerhut, I also worked on Gettington, which offers a similar value prop. These two brands served as my introduction to the electric energy of holiday e-commerce.

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Art Director: Michael Metzger

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Art Director: Gabe Pattison